Social media, the modern battlefield for consumerists. My former workplace still fights hards for them valuable google reviews, and since the first comment of an unhappy neighbour, which accidentally is my house mate, the number of reviews has increased tenfold.
Honestly, I'd love to put it all behind. Due to utter stupidity on my side, I got confronted with this story again. And while I don't like mudslinging, I appreciate honest feedback. About less than a week ago, I heard about the next rallying call to rescue the reputation of this company, and found about 30 positive reviews floating in in just one evening.
As those reviews remain, I save myself from the copy and paste job of praising the product, its maker, the staff, the environmental highfalutin and so on. Marketing works, and most people taste the image of a product, and not its ingredients. My palate has adapted, though, to the nuances of this fermented product. Other frequent consumers, not being inundated by marketing, also agree that a potentially healthy drink turned into a sugary soft drink.
As I haven't sampled other brands lately, I can't assess how "real" the product from this company tastes in comparison to its competitors. The homebrew I had some months sets the standard of what I consider the real deal, and neither bottles nor kegs of my former employer get close. Anyway, while I'm cautious to prevent to name names, I'm certain if this blog is found it will be used against me.
Before the flood of good reviews came in, customers of the online shop reacted. Viki wrote:
"$19.95 for a ***** and I got two little pieces that didn't do anything. Shopped on Gumtree and got a large health ***** for $10 that is going gangbusters." Charles commented:
"VEGAN RIP OFF This is the smallest ******** I have ever seen for the price!!! I don't even have a carbon footprint I got but stomped on with this one... NEVER AGAIN ***..:( :( :( :("
Now, as these reviews refer to the actual product, and not how well the company gets along with its neighbours, it's probably hard to flag this feedback as "inappropriate". The majority of comments I quoted in the first part of this saga have gone by now, although I saw some reappearing temporarily. No idea whether the removed feedback stills gets into the average which now stands at 4.3 stars.
Even though I didn't want to, let's quote a five star review from the night of upvoting, as it presents the mixed approach of selling product and "community engagement". Gav wrote: "awesome brews and a real hub for community. i would love to see them host way more events at their brewery with lots of sustainable tunes to bring happiness to all of Brunswick. Could only be better if the tunes were loud enough to hear it from my place !"
Dear Gav, just move into one of the about twenty or so properties close enough. It's just, those people living here already for decades don't seem to share your enthusiasm. Paul steps in for his mom, who most likely doesn't engage on social media. "Every time I visit my mother all I can hear is horrible techno music coming from down the street. She will not open a window or even venture out into her beloved garden because of these disrespectful people. techno music all day and then live bands on the weekends blasting out onto the street. She can't move. Over 40 years in her home and some tool is trying to drive her and her neighbours out. Respect your neighbours. There is no need for your music to be played so loud that all can hear it down the street. You do not realise what you are doing to the mental state of people who just want to get by. please consider."
I did the emphasis, for good reasons. I remember a neighbour coming into the warehouse stating something similar - that the sounds coming from the warehouse were meant to drive him out of his home. Unsurprisingly, when I mentioned today that I considered some of the negative feedback coming genuinely from real existing neighbours, I was again blamed for not convincing my housemate to withdraw her comment.
Carl sounds like someone who visited the place which once was flagged as "HQ". He writes: "Scary people. Unfriendly. Unclean premises." As I experienced quite different moods while working there, and various characters as visitors or extreme short-term staff, I have no difficulty imagining getting such an impression on a first visit. After all, I spend lots of time, especially when I had the hunch that things aren't working out the way I envisaged, in maintaining the front yard to create a pleasant impression.
I have to admit, the last quote might actually been inspired by social media sympathy, and not by the unique experience this business offer. Sally wrote: "A lot of great reviews is a very short period of time, no doubt most of them are just rubbish reviews designed to boost your rating, seems they have no problems criticizing people but when people do it to them they throw a tantrum like a bunch of 5 year old's, man up you bunch of pansies or go back to Healesville.
Pluggers review of this sh--t hole is the best and funniest I have read in a long time, need to put this one up on twitter, love the writing on board out the front by the way LOL"
Unfortunately, I haven't found pluggers review, I could do with some funny stuff while I'm confronted with lots of challenges. Telling this story provides me with some relief after a real life encounter with this severe storm in a teacup. I got reminded today to pick my team - which is ridiculous as life isn't a competition. I'm with team humanity.
Since I have left facebook I'm no longer exposed to vicious online battles, which usually exceeds how most people would interact in real life, even in conflict. I walked away from a work environment with an extremely volatile boss, as I don't believe in the "my way or the highway" mythos for lasting cooperation. I worked enough with change management systems to realise that individuals resisting to change themselves will not change anything around them for the better.
I might have burned a bridge, but sometimes bridges connect fertile grounds to wasteland.
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