For all that we see or seem,
is just a meme within a meme.

Fundamentalist atheist Richard Dawkins defines meme as a unit of cultural information. Simpler said: memes construct the consensus reality of groups of people. Any abstract concept can only be expressed as meme, my favorite linguistic tool of consciousness. A meme looks a bit like an idea, but while ideas are attributed to individuals, memes gain their importance by collective use.

A group of correlated memes builds a memeplex. For example, the bible and the organisations operating with reference to this book make up the christian memeplex. Memeplexes help organising knowledge about areas without personal exposure, as well as they help integrating individual experiences into the fabric of society.

Like genes, memes mutate and adapt to their environments. Their lifetime and rate of mutation exceeds that of individual human genes, and compares most likely best to viral characteristics. Memeplexes might morph significantly by exchanging large numbers of individual memes without compromising the pseudo integrity of the memeplex. Political parties and their connected ideological memeplexes demonstrate this memetic malleability on a regular basis.

Fruits of scientific research, spiritual experiences and group interactions shape memes and vice versa. Memes provide the mental glue for society, shared beliefs about the physical and metaphysical world. Memes sometimes try to describe truth and objective reality, but we have no proof that these memes (truth and objective reality) correlate to anything existing in nature.

Yet memes don't grow on trees, some of them have been carefully crafted to fulfill very specific purposes. Memes are transported by language and art. This makes media in its various occurrences to the primary maintainer and distributor of memes. Who ever controls the media, can influence the propagated memes.

In tribal societies, song, dance and paintings provided the medium for memetic survival. These societies have not met the memes of human superiority and ownership of nature, which made them in the eyes of British colonialists in need to be civilised. Parasitic strata of society like politicians and military require a wealthy society with a weakening dominating memeplex to establish the memetic and physical takeover of communities, counties, countries and finally the entire planet.

Control over humans derives from the design of social norms and their active promotion as dominating memeplex through the available media of any given time. Many people still believe that some sort of natural laws justify the hierarchical structures of societies. Shifting their perspective towards the understanding that hierarchical organisation is only one potential meme to structure society might ease the process of retransformation into a community based species.

Although every human is equipped to learn a language, most of us are rather consumers than creators of memes. The distribution of memes has for a long time been a privilege of the dominator class, which has adapted and morphed local memes into the dominator memeplex. However, even though the commoners had a little chance to act against the memetic domination throughout history, local memes could easily survive.

The time of memetic dominance has ended with the information age. The multitude of interpretations of individual group and events offer the freedom to chose your memetic make up, to customize your mental skin. Tear the matrix apart. Stop being deceived.

Knowledge and information appear overwhelming to some people, who have otherwise no problem recalling "facts" about the life of film, tv or sport celebrities. The concepts of memes offers a way to organise knowledge, the knowledge about ways to organise knowledge, and a way to remove mental debris systematically (plus maybe at least three other things I can't recall right now).

The memetic revolution follows along two pathways: deconstruction and construction. The language of the dominating classes perpetuates harmful memes, which need deconstruction. A comprehensible language for the functioning of the meme machine mind needs construction. Experience isn't the byproduct of life, it's the essence.

construction deconstruction dominating experiences group hierarchical human individual information knowledge language life memeplex memes memetic mental objective offer organise people provide reality society

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